We are very proud to have played a part in the launch of Black Fret, a local non-profit providing meaningful support and resources to some of the most promising artists emerging from Austin’s music scene. With featured performances by Ben Kweller and Emily Bell, the Black Fret launch party, hosted at the Gibson Guitar showroom on January 18th, was a raving success by any measure.
The Gibson Brands Showroom staged for action
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Black Fret founders, Colin Kendrick & Matthew Ott
As fellow music promoters, we share Black Fret’s enthusiasm for artist development and would further qualify their purpose by making a distinction between a developing artist and an emerging artist. As anyone can admit, one of the unique characteristics of Austin is the sheer quantity of musicians along with the abundant opportunities to perform. While a developing artist may be improving every day, only a handful of these artists however, would we deem ready for national exposure. “Success is when opportunity meets preparation.” In our company, we refer to this point as “product ready.” It’s tough to pin-point, but we all know it when we see it, hear it, and ultimately feel it.
Black Fret is serving what we see as the immediate needs of an emerging artist:
1. Substantial funding: The preliminary goal of Black Fret, which they are already within inches of reaching, is to fund 10 sets of artists with $10,000 a piece.
2. Business Mentorship: Between the Board of Directors and their member base, Black Fret Artists are placed under the wings of key players in the big league music business.
3. Meaningful Opportunities: In addition to the launch party, Black Fret hosts their annual signature event, The Black Ball along with routine private and social event giving their artists major exposure and networking opportunities.
Michael Barnes of the Austin American Statesman hit the nail on the head in saying, “I am profoundly impressed by the idea behind Black Fret.” As Austin continues to progress and maintain the title of “Live Music Capital of the World” please do your part in supporting Black Fret.